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A Longtime Online Shop Worth a Second Look

Posted on September 20, 2019 by Ujo Shop

In the world of online shopping, the endless love of the latest, but the deep desire for luxury, too, I find a gem. It’s not really hidden to be honest, because it’s been around for a long time, yet I never considered it a “fashion destination”, until I did…

Amazonit was my emergency line, my home electronics heaven, my last shopping destination. It sounds amazing, I know, but when you have a newborn you find yourself needing a lot, at the most ungodly hours of the day.

I have never avoided a PRIME order in the middle of the night, even if it was for a box of diapers during fashion week, because I knew I wouldn’t be able to find them in the store when I was running during the back shows… With many modern products available in three clicks and PRIME delivery – also called next day, or SAME day in some cases – it was obviously a matter of time before we fell in true love.

Not to sound ridiculous, but it really is a love story: for a very long time, and still, I dreaded the idea of ​​finding time to go shopping. I really don’t get the pleasure of going to the store, on my day off, where we are – as it always is in NYC – full of megas. I’m the kind of person who needs to shop at her place, without the store manager asking me behind my back – yes with good intentions – if I need something. I’m a big girl, I’ll ask if I need anything, thank you.

Amazon Fashion also gets Charlotte Groeneveld from Thefashionguitar
Amazon Fashion also gets Charlotte Groeneveld from Thefashionguitar

I am wearing aRalph Laurenshirt &Nike shortsboth from Amazon Fashion.

I don’t mean this to sound disrespectful, and I know they’re just doing their job, but the truth is, it takes away from the shopping experience. I like peace and quiet, and above all comfort. Which is exactly what I get when I get my wardrobe staples from Amazon Fashion. Who knew!

Speaking of wardrobe basics, this summer I’ve been wearing white tees and tank tops – see what I’m wearing in this post. They are perfect transition pieces for when it starts to get cold in NYC. Just put a knit over your shoulders or a classic denim jacket with a white look.

I was also able to find some nice poplin shirts from Ralph Lauren, too. I used to hold Thomas’ but now I’ve created my own little section in my wardrobe, just great poplins from all sorts of American heritage. Another thing that is a great deal is sportswear. I don’t mean workout clothes, because the truth is, I don’t really work out in them, I wear them during normal times of the day. Here it is paired with heels and my latest love of orange poplin for warm autumn days and trousers and knits for cooler days.

What I’m trying to say is that we have to rethink our buying strategy, expand our horizons, and look beyond what we know. I mean, who knew Amazon would be your next fashion destination?

Amazon Fashion also gets Charlotte Groeneveld from Thefashionguitar
Amazon Fashion also gets Charlotte Groeneveld from Thefashionguitar
Amazon Fashion also gets Charlotte Groeneveld from Thefashionguitar

I’m wearing Mara Hoffman linen pants, a basic white tank top, and Birkenstock slides!

This post is sponsored by Amazon Fashionphotos by Youn Jung Kim

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