Chanel’s Rouge Coco Hydra Gloss Is Already a Selling Disaster

I will always have a special place in my heart for Chanel’s Rouge Coco Gloss. My mother never left the house without at least three in her purse (her favorite shade).Melted Honey!), and growing up, I couldn’t wait to get my hands on my tube of glitter at the makeup counter. Fast-forward a few decades, and gloss remains a beauty bag staple, even though most sink-worthy shadows have long since sold out—and today, we know exactly why.

Introducing Chanel’s new Rouge Coco Hydra Gloss collection, a lip gloss formulated with 85% hydrating ingredients, including camellia ceramides to strengthen the skin’s delicate barrier and hydra-peptide complex to smooth and plump. Given the high-moisture ingredient formula, the consistency is silky and comfortable with zero sticky residue (unlike the original hero, which wasn’t too strong but had a traditional glossy texture), and it boasts super-fine, megawatt shine.

The collection starts with 18 stunning shades divided into four categories: frosted finishes, juicy berries and pinks, sun-kissed shimmers, and bright metallics. As someone who collects the Rouge Coco Glosses like little gems, I honestly can’t wait to get my hands on them all, although I had to put down a select few, Febuleuse (a shimmery citrine with an edge), Charms (a bright pink), Bijou (a shimmery brown), and Solaire (a super coral). The pearlescent shades—Infiniment, a grayish purple, and Ornament, a vibrant fuchsia—also make perfect, high-shine toppers to your existing lip color.

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Obviously, I can’t pick just one, so I’ll grab a few favorites before they inevitably sell out. Chanel lip products have a tendency to fly off the shelves (Bisouscome back!), so I’d recommend doing the same while they’re still hot in the oven. You can always share them with a friend—or, in my case, a mom who loves Chanel makeup.

Shop the new Chanel Rouge Coco Hydra Gloss