On Saturday night, Gucci held its cruise 2027 show in New York. Although many prominent places and landmarks could form the stage for the event, Gucci chose Times Square as its location where the house occupies the entire area of Broadway between 46 and 48. The setting served as a shadow for the first cruise collection of new director Demna: a combination of elegance and gritty, in true New Yorker fashion.
The show cemented Gucci’s role in the zeitgeist, with a list of stars both on and off the street that included names like Cindy Crawford, Paris Hilton, and Tom Brady who walked the show and Lindsay Lohan, Laura Harrier, Mariah Carey, and many others attended. After the designer’s F/W ’26 runway debut, we were full of curiosity to see how Demna would translate his new vision of the house’s beauty into a cruise collection, and it’s clear that the vision is high glamour, sex appeal, and plenty of ’90s references. Ahead, everything you need to know about Gucci’s cruise 2027 show in New York.
The Times Square Takeover
Marrying high-brow and low-brow tastes in a way that only designer Demna can do, Gucci descended on none other than Times Square in the heart of Midtown Manhattan for its cruise 2027 show. Every screen—which usually displays advertisements of all kinds—was transformed into a live broadcast of the event where models walked the street just below. Instead of the usual throngs of tourists that fill Broadway, a throng of stylish revelers arrived dressed in their best Gucci attire.
The Gucci Famiglia
Tom Brady! Paris Hilton! Cindy Crawford! One notable celebrity walking the runway would garner headlines alone, but Gucci tends to set the bar high and this show outdid itself. The simulation call includes a lota lotfamiliar faces from across the pop-cultural spectrum, from the NFL to our Netflix lineup.
Star-studded Arrivals
As if the catwalk wasn’t star-studded enough, the up-and-comers looked the same. Mariah Carey, Kim Kardashian, and Lindsay Lohan were just a few of the A-list names in attendance, wearing their best Gucci ensembles. Laura Harrier was a vision in a white turtleneck mini dress and black pumps reminiscent of Carrie Bradshaw’s famous traffic-stopping LBD.
And Now, Clothes
Now, let’s discuss what exactly went downtothe catwalk. There were many glamorous dresses, including a feathered architectural look worn by Crawford, a white cape dress on Alex Consani and Maria Carla Bosconi in a one-shoulder ensemble. In contrast, much of it looks very similar to what you’d see an everyday New Yorker wearing an avenue or two over on 5th: dark denim, sleek trench coats, and short dresses.