The thing I’m most excited about in this program is how the magazine has developed its own personality – because most of the content is now written directly in that format, and only from there.
In this case, those are the longest and best pieces and they include:
- The history of sewing in Paris,by Marco Eliades
- How America lost its power to fix,by Derek Guy
- Remains of British art,by Ian Leslie
- An insider’s style tour,by Aleks Cvetkovic
- The psychology of men’s shopping,by Nico Lazaro
- And Louis Cheslaw, Elias Marte and others talkAndré Larnyohwhich women inspire their style
We’ve also continued to expand into other lifestyle pieces, which fit very well in a magazine format. These include Bent van Looy on his favorite Parisian restaurants, and Simon de Burton on culturally significant car designs.
And that’s without the cover story, which leads the French flavor of the issue.
The cover is a day with the L’Etiquette team in Paris – Gauthier, Marc and Basile – talking about almost 10 years running their magazine, and the importance of the way they have approached menswear.
Why are you writing for another magazine? Because magazines – at their best – are as interesting as brands and often have a huge impact. And they tend to have a wider impact on all styles and groups of men than most brands.
The French theme is continued elsewhere with: our favorite French gentleman, Jean-Manuel Moreau; a personal shopping guide to Paris; Cléa Carlier as our guest on the front of the mag; and that sewing history and Bent restaurants.
We also settled on a rhythm where the back of the magazine focuses on another topic or part of the world. In the first issue it was Japan; this time it is India; For Autumn/Winter we are heading to Scotland.
These sections are done on a different, glossy paper that feels like a refreshing change as you flip through the issue. And in this focus of India, it means a good picture of Jamiefrom the tripcan be blown up into beautiful full-page or double-page images.
This is how such images should be presented.
This feels like the best issue yet, especially for the depth and quality of the content. I hope you like it.
However, please buy from your local stockist rather than the PS Shop if you can. It’s cheaper, faster and means fewer air miles. Remember they don’t have to be in your city to order online from them.
We appreciate all the support from stockists, especially as they continue to order more copies each time – and many are now reordering back issues, so you can fill them up. It doesn’t surprise me that PS readers are the type to want to collect them all.
For those ordering fromPS storenote that there are cheaper shipping solutions now, like the road option in Europe – it takes a while, but it should be much cheaper.
And for anyone who hasn’t seen it, we’re having a launch party at Cifonelli in London on Wednesday April 22nd, from 7pm. There will be cocktails and lovely people. Please come through.
Shares
Below is a list of all the menswear stores that have bought the new releases so far. If you have a local store that you think you would like to stock, please contact us or recommend them.
The magazine is also sold in over 50 selected newsstands and bookstores worldwide, handled by the agency (as everyone else does). We’ve learned that it’s a fool’s errand to try to list them all, as some don’t get it a month or more after publication, and in some places the sellers are managed by a sub-agency (France, Japan, Spain, Korea, Northwest USA etc) that doesn’t say who took it for weeks.
However, as an indication, some of those 50 include:
- Good Newsin London
- Shreejiin London
- Casa IconicNew York
- Tsutayain Tokyo
- The monocle cafein Zurich
- Papercutin Stockholm
- Problemsin Toronto
- Palm Grove SocialLos Angeles
- The Athenaeumin Amsterdam
- Coffee table Magsin Hamburg
Men’s clothing stores:
Australia:
- Informale, Melbourne
- Double Monk, Melbourne
- Trunk Tailors, Melbourne
In Canada:
China:
- Anthology, Hong Kong
- The Armoury, Hong Kong
- Bryceland, Hong Kong
- Principle M, Beijing
France:
- Lafayette Saltiel Drapiers, Paris
Germany:
- Massura, Munich
- Maximilian Mogg, Berlin
- Michael Jondral, Hanover
- Stuf-f, Dusseldorf
Indonesia:
Japan:
The Netherlands:
Norway:
Singapore:
Sweden:
- Skoaktiebolaget, Stockholm
- Vangelis, Stockholm
Switzerland:
Taiwan:
United Kingdom:
- Anderson & Sheppard, London
- Arterton, London
- Bowhill & Elliot, Norwich
- Bruceland, London
- Campbell’s, Beauly
- Market, London
- Myrqvist, London
- Natalino, London
- Richard Gelding, London
- Merchant’s Shop, Norwich
- Trunk, London
- Valet, London
- William Crabtree, London
United States:
- The Armory, New York
- Beckett and Robb, Boise
- Beckett & Robb, Salt Lake City
- Beckett & Robb, San Francisco
- Beckett & Robb, Seattle
- Buck Mason, Berkeley
- Buck Mason, Chicago
- Buck Mason, Los Angeles – Abbot Kinney
- Buck Mason, Los Angeles – Hancock Park
- Buck Mason, Los Angeles – Silverlake
- Buck Mason, Nashville
- Buck Mason, New York – Flat Iron
- Buck Mason, New York – Soho
- Buck Mason, San Francisco
- Canoe Club, Colorado
- Claymore, Birmingham (MI)
- Dashing Chicago, Chicago
- Old House Provisions, Alexandria
- J Mueser, New York
- Junior, Philadelphia
- Leffot, New York
- Tailor’s Keep, San Francisco