Nearly a decade after opening a shop in the basement of 8500 Sunset Blvd., Kith has reopened its West Hollywood flagship, taking over the ground floor of the former Fred Segal store. The conversion makes this store the largest store in the world. (But don’t be jealous, New Yorkers – your Kith has Erewhon now!)
Image: Hosted by Kith
The redesign was led by Kith founder Ronnie Fieg in collaboration with architect Ben Porto, with interiors that feel decidedly LA: warm wood, stone finishes and hyper-curated minimalism that evokes West Coast luxury. It feels more like a Hollywood Hills home than a typical department store. The curved shoe gallery is the main one, showing the release of green sneakers (for example, Cecilie Bahnsen x ASICS SportStyle and Adidas Taekwondo) and a lot of clothing styles from Maison Margiela and Femme.
Image: Hosted by Kith
Elsewhere, shoppers will find Kith men’s and women’s collections alongside a wide assortment of brands including LA’s favorite labels Miaou, Guizio and Agolde. Accessories and tech products are woven throughout the space, while the children’s section feels purposefully designed to appeal to style-conscious parents with books like “The ABCs of Fashion.”
Image: Hosted by Kith
The reopening introduces two new store concepts: beauty and VIP. Kith Apothecary is the first dedicated beauty and wellness destination, with fragrances, candles, skincare and more from brands including Diptyque, Maison Margiela and Sidia. Meanwhile, VIP Studio is doubling down on the shopping side. With sweeping views of Downtown Los Angeles, the private space includes a custom McIntosh sound system built in collaboration with Kith Records, alongside velvet furnishings and a private dressing room.
Image: Hosted by Kith
The biggest crowd, however, can gather around Ronnie’s Pronto, Fieg’s new hospitality startup in LA. Located beyond the store, the open-air cafe offers breakfast sandwiches, salads, coffee and matcha of festival quality, and desserts from Kith Treats.
Image: Hosted by Kith
Kith is also using the reopening to launch a new New Balance collaboration featuring Made in USA 99X silhouettes in neutral tonal colors, with exclusive access available at the West Hollywood flagship. The lower level, the former home of Kith, will eventually become New Balance at Kith, with space dedicated to co-branding.
That’s not the only special Angelenos can cater to. We’re hearing that Kith’s summer collection will hit the West Hollywood store before anywhere else, adding yet another layer to the ongoing NYC-versus-LA rivalry. Take a first look at the store in the video and photos below.
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Image: Hosted by Kith
Image: Hosted by Kith
Image: Hosted by Kith
Image: Hosted by Kith
Image: Hosted by Kith
Image: Hosted by Kith
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