This is Friday’s fashion news.
G-III CEO talks about Marc Jacobs acquisition
G-III Apparel Group and WHP Global are buying Marc Jacobs from LVMH, and G-III Chairman and CEO Morris Goldfarb said.WWDthe deal was “an amazing find.” The company first identified this opportunity two years ago. “WHP negotiated the deal initially, brought us into it and shared a 50% stake in the IP and had full operational responsibility,” Goldfarb said. He added that the company “is not looking to make a cash cow on Day One.” {WWD/paid}
Peloton Gets Skōp Startup Pilates
Peloton Interactive Inc. has acquired Skōp, a Pilates startup that brings new technology and technology to help “build Peloton’s leadership in Pilates at home,” according to a press release. Peloton said the acquisition will “support the middle plank” in expanding its energy ecosystem. “Skōp adds unique technology and expertise to our R&D team so we can continue to empower people to be healthier, stronger, live longer and happier,” Peloton CEO Peter Stern said in a statement. {Bloomberg/paywalled; peloton}
Nordstrom and Adidas Partner Ahead of the 2026 FIFA World Cup
Image: Hosted by Nordstrom
Nordstrom and Adidas are participating in a national retail partnership to celebrate the FIFA World Cup 2026. The partnership includes 35 Nordstrom stores across the country, supported by Adidas in the installation of The Corner at the Nordstrom NYC Flagship, a dedicated store in the Nordstrom Downtown Downtown Adidas 3 Adidas Nord3 Cute game. cities. The NYC installation runs through July 26.
Lululemon’s Q1 2026 Up 4%
Lululemon Athletica Inc. released its Q1 2026 earnings on Thursday, which showed revenue increased 4% to $2.5 billion. Americas total revenue was down 3%, while worldwide revenue was up 22%. For the second quarter of 2026, Lululemon expects total revenue to be $2.450 billion to $2.475 billion, representing a decline of 3% to 2%. {Lululemon}
Fashion Brands Look Beyond Vanity Metrics
Earned media value (EMV) and media impact value (MIV) assign a dollar value to earned media exposure by estimating what comparable paid placements would cost. Fashion brands used these metrics to track visibility, but now many are looking to measure real consumer experience, long-term fit and authenticity. Data platforms like Launchmetrics and CreatorIQ are also updating their tracking tools to reflect this change. {Fashion Business/paid}
Baby Teeth Dress Up the Most Stylish Kids on the Playground
Stylish parents are now dressing their children in brightly colored, oversized clothes, and LA-based label Milk Teeth is leading the trend. Catherine Newell-Hanson and Rebecca Calavan launched Milk Teeth in 2021 to create “unfussy, casual clothes for kids.” Much of what this brand carries comes from Korea, where extreme, genderless beauty may be starting to take hold, writes Maria Bobila.The Cut. {The Cut/paid}
Retailers Struggle With Rising Returns Amid Growing GLP-1 Use
As Americans increasingly use weight-loss drugs, retailers are frustrated with the growing benefits as consumers buy multiple versions of the same garment and return those that don’t fit. Buyers are also downsizing through trade-ins, returning larger sizes in favor of smaller ones. Returns are among the biggest profit killers for sellers, especially for online businesses. {The Wall Street Journal/paid}
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