Florim and Matteo Thun have been tossing around the same idea for years now: that a hard-fired clay surface can carry the warmth, texture and quiet imperfection of something handmade. With SensiTerre, the latest chapter in their long-standing collaboration, that vision finds its most moving expression yet.
The collection grows out of the Sensi family one fashion publication started covering a few years ago, but its true origin story is pretty interesting. SensiTerre marks ten years of “Venere Bianca”, terracotta vases with a Thun border designed by Benedetto Fasciana and Bitossi. Those handmade vessels, all archetypal shapes and Renaissance-workshop symbols, become a place of emotional reference, a tribute to the art that has been given forever on the wall.
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“Sensi of Casa dolce casa” Collection by Matteo Thun for Florim Ceramiche.
Large ceramic spaces that tell an ancient story made of earth mixed together and simple mineral elements formed over time. This is what inspired the “Sensi of Casa dolce casa” tile collection.
What Florim has done is to translate that hand language into porcelain on an architectural scale, a dialogue between true handmade art and the new frontiers of Industry 4.0. The six earthy colors, Cotone, Sabbia, Rosato, Mattone, Amaranto and Carbone, read as neutral and intense at the same time, dusty and vibrant, drawn from the memory of the supported clay.
Four pieces do the heavy lifting: Naturale maintains the green matte of the clay, while Grana nods to cocciopesto, the brick mortar the Ancient Romans used for waterproofing. Rigatino and Cannettato repeat the joining and carving symbols of the first vases, tactile details that you want to convey with your fingers.
Heritage Luxe by Florim Ceramiche.
Florim Ceramiche’s latest collection takes its inspiration from the beautiful colors and exquisite expression of one of nature’s most unique resources—marble.
This is a space designed to, in Florim’s own words, be touched with the eyes and seen with the fingers, and the small and large modular formats make it infinitely adjustable on floors and walls.
Then there is the most important part for us. SensiTerre is produced in facilities that receive 100% of raw production waste and wastewater, B Corps certified, and produces up to 100% of its own electricity, with certified renewable energy when more is needed. Good and responsible, without compromising quality.
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Florim Strengthens its Ongoing Commitment to Sustainability with “CarbonZero-”.
With a multifaceted commitment to sustainability, Florim’s latest campaign reflects the Italian brand’s ongoing effort to combine design excellence with responsible environmental stewardship.
[Images courtesy of Florim.]