About fifteen years ago, I started Coco Kelley as a little side project. The blog was created as an outlet for my love of design. Fast forward to 2022, and I couldn’t believe that my career path would take me this far. But like all good things… it’s time for this journey to end, and another one to begin.
While I’m not ready to close the blogging doors for good, my focus has definitely changed – or rather, the world around you has. I am no longer interested in the ‘influencer’ label. And to be honest, I never was. That title grew with me, and while that role gave me an amazing opportunity, I eventually found myself fed up with the cycle of sponsored posts and the need for constant content. I felt like I wasn’t living my life anymore, but I was planning my life based on what images would give me opportunities. And, frankly, that’s no way to live. I wanted to create. Travel with the love of travel. Cook delicious food for my friends, not just pictures.
Over the past few years I have asked myself many personal and professional questions about this question of who I amsearchand what I learned was that in order to continuecome here it was time for me to be honest. Not the face behind the name, but the faceofname. I’m not Coco. I’m not Kelley. I’m just Cassandra.
I am also a few other things.
I am an Interior Stylist. My greatest desire in life is to rearrange things. Your stuff. My stuff. Finding ways to organize those things into a story. Did you know that’s a job? It’s my job. It’s amazing. And you can read about how it all works in our Services section.
I am also a Shop Owner.
Last year, we opened Shop Coco Kelley, now Casa di LaValle. He is my new baby and I am proud of how much he has grown in a year. Every day I get to play with, and be surrounded by, beauty. I get vintage on the weekends. I work with local and international builders. I force myself to be able to do this. Needless to say, you can expect to see a lot of background and inspirational content from the store here. I’m very happy with how it turned out.
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Good news for all you blog lovers(or occasional students)that we are still going to blog. Just different! Our content will change, as will our presence here. I will focus on creating original pieces about styling, show you more of my clients’ projects, and show more home tours, businesses, and builders. We’ll also, of course, be sharing lots of inspiration from the shop, as well as our favorite design finds, all of which will come to you via our newsletter! So don’t forget to register.
This day has been a long time coming and it’s fun, but it’s also energizing. I am incredibly grateful to those of you who have been with me on this journey, and those who will continue to join me. There’s more to come.