If Coachella goes every April, the actual festival is just one in a full series of surrounding activities and product activations. While some attendees may invest in a ticket for the music alone (Sabrina Carpenter, Justin Bieber and Karol G are 2026 headliners), there’s plenty more to do in the desert besides catching artists’ sets.
Although the festival has been around for 27 years, it has changed dramatically in commercial terms in 2016, when dating promoters and making everything as Instagrammable as possible became the main focus of events. Ten years later, brands continue to invest in Coachella and attract influential festival-goers with photo ops and freebies, and there are plenty of fashion and beauty acts to be aware of in 2026.
Revolve Festival (back for its ninth year) and Camp Poosh (back for the fourth) are once again among the weekend’s most anticipated events, both featuring countless brand partnerships. There are plenty of brand new experiences, too – both on and off the campsite. For example, Justin Beiber and wife Hailey both participated in the previous Saturday’s performance with the activation of their brands: SKLYRK and Rhode.
Other brands in the mix include commercial giants like Neutrogena, Gap and Always, all official partners of the festival. K-Beauty star Medicube, meanwhile, will be playing her biggest US show yet. See all the fashion and beauty happenings at this year’s Coachella below.
Gap’s ‘Hoodie House’
Open to the public.Location: Near the artist’s sales tent, on the way to Sahara.
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As the festival’s exclusive apparel sponsor and official apparel partner, Gap hosts Hoodie House. In this immersive hub, showgoers can purchase and customize products, including a limited edition Gap x Coachella hoodie (available both weekends).
Camp Poosh
Invite only
Image: Hosted by Poosh
On the Saturday of premiere weekend, Kourtney Kardashian Barker’s Camp Poosh returns to the desert for a fourth year. In a private residence, influencers, media and celebrities will enjoy a special performance by Ashlee Simpson, as well as numerous activations and “good health moments” in collaboration with sponsors such as Lemme, Kylie Cosmetics, Loft and Sexyhair. As a bonus, chef K of the Kardashian family will be on hand to feed the crowds (a treat for any die-hard fans of “The Kardashians” on Hulu).
Revolve Festival
Invite only
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The highly coveted Revolve Festival – aka the Olympics of power – is back for its ninth year at Coachella. This year’s iteration of the Weekend One event will have a carnival theme, officially called “The Grand Revivre.” After shopping the festival’s curated selection of exclusive styles from brands like Amanda Uprichard and Leslie Amon, attendees can partake in good old fashioned performances, multiple photo shows and live music performances by Don Toliver, Mustard, Kehlani and more.
Those who can’t make it to the desert can visit Revolve’s Los Angeles store at The Grove during April for an immersive festival-like experience featuring DJs and drinks from Bloom, while supplies last.
Rhode World
Invite only
On the Saturday of Weekend One, Hailey Bieber brings “the world of Rhode” (also spelled as Rhode World) to Coachella. Those invited will have first access to upcoming launches from the brand and participate in activities such as balloon pop games, claw machines and a touch room with Rhode products and cosmetics from partner sponsor Sephora.
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Open to the public. Location: Coachella Courtyard, by the main entrance, across from the VIP lounge.
Throughout the first and second weekend, Pinterest will host a mobile-free Trend Discovery Activation for the festival grounds. Guests can create custom charms, touch up their look with Elf Cosmetics products and personalize stickers and postcards inspired by the app’s 2026 Festival Trends Report.
Barbie
Open to the public.Location: Near the Main Entrance, South of Artist Merchandise, and directly across from The Do Lab.
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For the first time, Barbie heads to the desert to activate “You Can Be Any Barbie”, in collaboration with Olandria Carthen from “Love Island USA” during the first weekend. Attendees can enjoy the Barbie Charm Bar to create their own doll-inspired beauty and portrait studio with professional studio lighting. The brand is also collaborating with Coachella on a line of merchandise, available for sale at the festival’s main tent.
Wavytalk
Open to the public
As the Official Hair Tool Partner of Coachella 2026, Wavytalk will provide hair styling services on the grounds of the festival for attendees. During Weekends One and Two, guests will be able to explore braids, blowouts and more at the hands of expert stylists.
Little Sugared + Bronzed Home Pop-Up
Open to the public. Location: Near 49810 Jefferson St. Indio, CA 92201.
Now through April 25, Sugared + Bronzed is hosting a pop-up in Indio, offering festival-goers spray tans and hair removal services. Appointments can be booked here.
The Medicube
Invite only and open to the public
In collaboration with Goldenvoice, the promoter behind the Coachella Music Festival, Medicube will embark on its biggest performance in the United States yet. The brand’s long weekend activation will begin with an invite-only pool party in Palm Desert. Throughout the First Weekend, on the grounds of the festival, the K-beauty company will offer attendees the opportunity to test its Booster Pro device.
Always x Secret
Open to the public.Location: across from the main entrance, near Indio Central Market.
Image: Courtesy of Always x Secret
Always and Secret have partnered on The Refresh Room, “the first self-confidence ‘Porta-Party’ designed to revolutionize the festival restroom experience,” according to a press release. Amenities like Always Pocket FlexFoam pads and Secret Fresh Mocktails deodorants will be available in the space both weekends, along with air conditioning, hand sanitizer and water stations.
SKYLRK Oasis
Open to the public
Before his headlining performance, Justin Bieber brings his brand SKYLRK to the festival. The SKYLRK Oasis will be 10,000 square feet, featuring cooling stations, video projectors, “cool sounds” and custom SKYLRK furniture. Next to the SKYLRK Shop, guests will be able to shop the brand’s latest drops, including the “Chelley Valley” t-shirt, “Coachelly” hoodies, “Speed Demon” sunglasses and “Not Clocking to You” long sleeves.
Stay Young with Dove
Open to the public
During the first weekend, Dove will be hosting bandits at several locations near the desert. At Palm Springs International Airport, travelers can collect samples of Dove products right after hopping on the plane. The brand will also offer samples at many of the locations listed below:
- Saturday | 9AM — Walmart Parking Lot (82-491 Ave 42, Indio)
- Saturday | 10:30AM — InDEO Sign + Echo Lounge (Smurr St & Miles Ave)
- Sunday | 10:30AM — Embassy Suites Palm Desert (74-700 CA-111)
- Sunday | 12PM – Indio Towne Center (42100 Jackson St)
Sonic Desert
Invite only
Keranique, Fazit, Creme Shop, ESW Beauty, Aerie and Ardell are among the brands sponsoring the launch of Coca-Cola’s Sonic Desert on Weekend One. Inside the event, guests will enjoy exclusive giveaways, hair and health education sessions, a 21 Seeds tequila bar, a Chill Vodka bar, a Crown Royal Whiskey bar, a DJ set and more.
Neutrogena
Open to the public.
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In addition to serving as Coachella’s official sunscreen sponsor, Neutrogena will host several launches both on and off the festival grounds. At the Palm Springs airport, the brand will have a dedicated sampling booth both weekends. Among the sets, eight SPF dispensers (amounting to 250+ liters of sunscreen) will be available at all campsites. Product samples will also be available at American Express and Aperol stations at the event.
Nike’s Coachella Sport Style Studio
Invite only
During Weekend One, Nike invites a select group of media and tastemakers to experience its latest pieces of sportswear. Attendees will experience expert styling and leave with a desert-ready outfit.
Eos x EyeBuyDirect Desert House Party
Invite only
On the Friday of the first weekend, Eos and EyeBuyDirect will co-host a private Desert House party. The event will offer photo opps, tattoo artist, hair tinsel, face glitter artists and more.
A nylon house
Invite only
Nylon is teaming up with Matrix to bring Nylon House to the first weekend of Coachella. The Diplo-DJed event will take place on Friday night and kick off the brand’s new collaboration with Katseye. The night’s theme is “Nocturna,” described in a press release as “a fashion-forward, after-dark desert experience” with “moonlight traditions and untamed wild energy.” Elf Cosmetics, Neutrogena and Sally Hansen are key sponsors.
Caravana’s 15th Anniversary
Invite only
Lifestyle and ready-to-wear brand Caravana celebrated its 15th anniversary with a private event on Thursday night for Weekend One, kicking off the festival weekend with “sunset light, music and dancing after dark” — and, a first look at its new summer 2026 collection.
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