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The PR & Events Assistant supports the day-to-day execution of public relations, VIP, promoter, planning, and event programming that helps drive brand visibility and awareness. This role assists with coordinating sampling, media outreach, event planning, reporting, and administrative tasks while collaborating with various teams to ensure the smooth implementation of key product opportunities.
Responsibilities:
VIP / Celebrity / Promoter and Planning Support
- Assist with VIP outreach, promoter, and event contacts under the direction of the PR & Events team.
- Coordinate sample requests, shipping, returns, and follow-up for VIP, promoter, and editorial opportunities.
- Support VIP installations and assist during key brand events, including New York Fashion Week, retail launches, ambassador campaigns, and content shoots.
- Maintain accurate records of VIP placements, editorial features, and media coverage earned.
- Monitor incoming requests and help coordinate communications with internal partners to ensure timely responses.
- Assist with maintaining contact lists and updating media databases.
Press & Editing
- Support timely and seasonal installation programs by preparing materials and coordinating sample requests.
- Assist with showroom appointments, media previews, and planning meetings, including planning and guest list management.
- Direct the distribution of high-resolution images, product information, credits, and press materials.
- Track planning placements and compile regular integration reports for internal distribution.
- Help plan press kits, lookbooks, and marketing materials for the season.
Events
- Assist with planning and executing brand events, store activations, and PR initiatives.
- Manage event planning, including guest RSVPs, supplies, vendor communications, and on-site support.
- Help maintain event schedules, budgets, and planning documents within internal systems.
- Support VIP dress coordination before and during events as needed.
Multitasking Support
- Partner with Marketing, Wholesale, Atelier Direct, Design, Social, and Content teams to support ongoing PR efforts.
- Assist with the preparation of presentation materials, strategy floors, event summaries, and reporting.
- Manage image requests and content approvals with internal creative teams.
- Track invoices, expenses, and purchase requests to ensure timely processing.
Administrative support
- Manage daily sample shipments, including outbound shipments, returns, guarantees, and inventory updates.
- Monitor and distribute media coverage, VIP placements, influencer mentions, and get social media coverage.
- Research news, trends, and competitor activity for internal reporting.
- Assist with maintaining PR calendars, media lists, and department files.
- Support the onboarding and communication of trainees where appropriate.
- Build expertise in all internal systems, including Launchmetrics (Fashion GPS), ShopMy, Smartsheets, and Concur.
Required Background:
- A Bachelor’s degree is required.
- Internship or experience of up to 1 year in Public Relations, Marketing, Communications, Fashion, or related field preferred.
- Previous internship experience within the fashion, luxury, retail, or agency areas is a plus.
Skills:
- Excellent organizational skills with strong attention to detail.
- Strong written and oral communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Collaborative, proactive, and eager to learn.
- Strong interest in fashion, luxury, media, and cultural trends.
- Comfortable working with Microsoft Office and willing to learn internal platforms, including Launchmetrics (Fashion GPS), ShopMy, Smartsheets, Instagram, LinkedIn, and other PR tools.
Basic salary range:
The base salary for this position is $50,000 – $55,000. The base salary offered may vary depending on skills, experience, and location.
To Apply: Please visit https://www.lafayette148ny.com/public-relations-events-assistant
lafayette148ny.com
@lafayette148ny