This is Thursday’s fashion news.
Labrum Wins BFC/GQ Designer Fashion Bag
The British Fashion Council (BFC) has named Labrum as the winner of the BFC/GQ Designer Fashion Fund 2026. Labrum, the menswear brand founded by Fonday Dumbuya in 2014, will receive a £100,000 grant award, year-long training, pro-bono legal services from law firm Sheridans and access to the Sheridans network of experts. “As a symbol built on issues of migration, self-awareness and cultural exchange, this honor is a reminder that those issues are important,” said Dumbuya in a statement.
L’Oréal Collaborates with the “Elle” Series.
Image: Courtesy of L’Oréal Paris
L’Oréal Paris is partnering with Prime Video’s “Legally Blonde” prequel series, “Elle,” as its official cosmetics sponsor. Famous L’Oréal products since 1995 such as Voluminous Mascara, Color Riche Lipstick and True Match Foundation are featured throughout the series. These partnerships include out-of-home activations, consumer fairs and major events across the country.
Maria Grazia Chiuri’s Fendi Couture debut is set for Rome
Maria Grazia Chiuri’s first Fendi couture show will be presented at the Galleria Nazionale d’Arte Moderna e Contemporanea in Rome on the evening of July 9. Guests will be invited to a private viewing of the exhibition “After un Percorso di Lavoro. Fendi/Karl Lagerfeld 1985. After Steps Through Work.” The exhibit will be open to the public from July 10 to Oct. 25. {WWD/paid}
Frasers Offers to Buy Remainder of Hugo Boss in $2.3 Billion Deal
Billionaire Mike Ashley’s Frasers Group Plc has offered to buy the rest of Hugo Boss AG for about 2 billion euros ($2.3 billion). Hugo Boss said it would “consider” the unsolicited offer from Frasers, which already owns around 26% of Hugo Boss. The Frasers approach values Hugo Boss at 2.7 billion euros ($3.11 billion) in total. {Bloomberg/paywalled}
Stitch Fix Reports 4.7% Sales Bump in Q3 2026
On Wednesday, online personal styling service Stitch Fix shared its Q3 2026 earnings, which showed a year-over-year increase in revenue to $340.3 million by 4.7%. The platform has 2.309 million active customers, marking an increase of 0.9% quarter over quarter and a decrease of 1.9% year over year. This is Stitch Fix’s fifth consecutive quarter of year-over-year revenue growth on an adjusted basis. {Stitch Fix}
Estée Lauder Develops North American Fragrance Collection
Estée Lauder Cos. created the North American Fragrance Collection. The conglomerate hired Vérane de Marffy as senior vice president, general manager of fragrances, North America to oversee the region’s fragrance collection. De Marffy will directly manage the Kilian Paris and Editions de Parfums Frédéric Malle businesses in the region, while overseeing Jo Malone London, Tom Ford Beauty and Balmain Beauty. {WWD/paid}
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