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As an Olympic-level overthinker, I rarely light candles because I’m sure I’ll burn my house down somehow. Instead, I’m a fan of candle warmth, but a recent ill-timed repair that sent melted wax spilling over the edge of the vessel has prompted me to put the heat lamp on hold. My last line of defense to keep the place smelling fresh is the Pura 4, a high-tech plug-in flag-in home diffuser that has completely transformed my apartment into a relaxing retreat.
Of course, fragrance plug-ins aren’t new to the home fragrance game, but Pura’s many smart features customize your sense of smell. With space for two cartridges, the $50 scent diffuser lets you adjust the intensity of the scent and set schedules and timers with its interactive app. I’ve synced my Pura to my location settings, which means it automatically turns off when I leave my apartment and comes back on as soon as I return as a sweet-smelling welcome home.
I also have two scent programs set up, one to coincide with my work schedule at home and one to wake me up a bit on the weekends. Depending on the size of the room, a bottle of fragrance lasts about three weeks if diffused six to eight hours a day in a moderate environment. The Pura app tracks all of this information and can notify me when the bottle is running low so I know when to change it (rather than just noticing my house stinks). As a bonus, Pura says it also has pets and kids for the furry (and less furry).
But let’s talk about the main event: Pura boasts of offering a range of fragrances and has many collaborations under its belt with brands such as Anthropologie, Disney, The Met and Nest New York. Earlier this year, the brand partnered with the Malala Fund on a four-scent program inspired by communities linked to the non-profit that invests in girls’ education programs in Brazil, Nigeria, Pakistan and Tanzania.
Image: Hosted by Pura
Each fragrance transports you to its own country with a tropical Brazilian blend of passionfruit, acai and coconut; Pakistani bouquet of mango, sweet jasmine and cedarwood; and a spicy Tanzanian pop of cardamom, cloves and black pepper. My favorite is the Nigerian fragrance, which combines the rainforests of the country with fresh notes of star, hyacinth, ylang ylang and a green leaf accord. It’s a distinctly transportive scent, enveloping my tiny New York City apartment in a glow that’s completely unattainable in a concrete jungle. As a bonus, 8% of the total revenue from the Pura x Malala Fund Collection will be donated directly to the Malala Fund.
The Pura 4 is the right size for almost every room in my apartment, but the brand also offers other sizes, like its $35 Pura Mini (for bathrooms and entryways) and its $80 Pura Plus (for larger, open-concept spaces). The warmth of my candleit is possiblehe is out of a job now.
Pura 4, $50, available here, and Pura x Malala Fund Nigeria: Hope for Tomorrow, $15, available here.
Please note: This product was gifted.
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